Ram will launch 300 exclusive pickups priced at $50,000.
Ram has announced a limited-edition series of 2025 Rampage R/T pickups, offered exclusively for the Brazilian market. Only 300 units will be produced, available through dealerships starting in the second half of October.
The special edition is priced at 275,690 reais (about $50,300) — roughly $1,100 more than the standard R/T trim — and comes in just two colors: silver (90 units) and pearl white (210 units). The exterior stands out with unique touches: an alloy hood and bed sides, doors featuring a metal NFL badge, blacked-out door handles and 19-inch wheels, plus gloss-black 4.5-inch exhaust tips.
The cabin also gets a distinctive makeover: seats embroidered with the NFL logo, redesigned shifters, illuminated door sills, and NFL-themed decals across the body. Buyers also receive a “Welcome Kit,” which includes a decorative plaque, alloy logo piece, thermos, and cooler — all designed to enhance the NFL tie-in. The kit is delivered along with the truck at the dealership.
Under the hood, the Rampage R/T NFL Edition retains the standard specs: a 2.0-liter Hurricane engine with 272 hp and 40.8 kgfm of torque, paired with a nine-speed automatic transmission and all-wheel drive with low-range mode and hill descent control. Equipment highlights include seven airbags, an ADAS safety package, dual-zone climate control, power seats, a 10.3-inch digital cluster, a 12.3-inch multimedia center, Harman Kardon audio, LED headlights and taillights, keyless entry with push-button start, and 19-inch wheels wrapped in 235/55 tires.
Dimensions remain unchanged: 5028 mm long, 1886 mm wide, 1780 mm tall, with a 2994 mm wheelbase. But the catch is — this exclusive NFL-themed pickup is heading only to Brazil.