Audi’s leadership has revealed ambitious plans to revamp its lineup, while exploring a potential U.S. manufacturing plant to strengthen its North American footprint.
Audi has announced sweeping plans to rejuvenate its portfolio, with more than 20 all-new models set to hit the market within the next two years. According to CEO Gernot Döllner, this aggressive rollout will make Audi’s lineup the most refreshed among global premium automakers.
A key part of the strategy includes a potential U.S. production facility. Building a plant stateside would help Audi reduce costs, avoid steep import tariffs, and respond more quickly to shifts in consumer demand. It would also bolster the brand’s ability to compete against rivals who already operate extensive American manufacturing networks. Industry reports suggest locations under consideration include Chattanooga, Tennessee, and the new Scout Motors site in South Carolina.
At the same time, Audi is doubling down on its presence in China, where it has recently unveiled a new series of models tailored specifically to local tastes. This dual-track approach — reinforcing its U.S. operations while expanding in China — highlights Audi’s intent to secure growth across its two most important markets.
While electrification remains a global trend, Audi has made it clear that it will not completely abandon internal-combustion engines. The company has extended the lifecycle of its gasoline engines and introduced new generations of four- and six-cylinder units, ensuring that customers continue to have a wide range of choices — from EVs to hybrids to traditional combustion-powered cars.
Audi confirmed it will debut over 20 new models by late 2025, including the Q3 Sportback e-hybrid and a new entry-level EV expected in 2026.
The company is weighing up to three new U.S. production sites, underscoring how seriously it is considering American manufacturing.
However, German labor leaders have voiced opposition, insisting that domestic jobs must be safeguarded before any U.S. expansion proceeds.
With this multi-pronged strategy, Audi is signaling that it wants to be faster, more flexible, and more local — keeping pace with changing markets while maintaining its premium edge.