Stellantis plans nine cheaper vehicles as high prices leave American shoppers with fewer affordable new-car choices.
Stellantis is moving deeper into the affordable-car market as new-vehicle prices in the U.S. remain near $50,000 and cheaper choices become harder to find.
CEO Antonio Filosa called lower-priced vehicles a “huge opportunity” while speaking at the Automotive News Congress in Detroit, according to The Detroit News. Stellantis plans to launch nine vehicles priced below $40,000, including two expected to start under $30,000.
That would give the automaker a much broader lineup for buyers shopping at the lower end of the market. For now, excluding the Fiat Topolino, which is not directly comparable to a street-legal car, the Jeep Compass is Stellantis’ least expensive U.S. offering, with a starting price below $30,000.
Several new models are set to join it.
Chrysler’s Airflow midsize SUV is expected to start below $40,000. The Arrow and Arrow Cross will add two smaller choices, with the least expensive model potentially starting around $25,000.
Ram is also preparing to enter the smaller pickup market with the Rampage. The truck is expected in North America in 2028, where it will compete with the Ford Maverick. Stellantis is also bringing back the Dakota, which is expected to stay below $40,000.
Dodge could add another lower-priced option with the GLH. The midsize crossover is expected to target buyers interested in sedans and hot hatches, based on earlier comments from Dodge CEO Matt McAlear.
Stellantis’ push for lower prices comes alongside a broader expansion of hybrid and extended-range electric powertrains.
Jeep has brought back the Cherokee with a hybrid system and plans an extended-range electric version of the Grand Wagoneer. Ram is preparing the 1500 REV, with production reportedly scheduled to begin in April 2027.
Filosa said the extended-range powertrain is well suited to a niche group of customers, giving Stellantis another electrification option beyond conventional battery-electric vehicles.
With multiple models aimed at price-conscious buyers, Stellantis is putting affordability at the center of its North American product strategy as rising vehicle prices continue to reduce the number of lower-cost new cars available.