Land Rover delays the launch of electric vehicles.
Jaguar Land Rover has decided to shift the timeline for the launch of the fully electric Range Rover. Although the company recently intended to present the new model by the end of 2025, the premiere is now postponed to 2026. Customers who have placed pre-orders have already received the corresponding notifications. The main reason — the need for additional testing and adaptation of the model, as well as market uncertainty reflected in declining demand.
Other future electric vehicles of the brand are also under a similar pause. After a large-scale presentation focused on pink and blue shades, two new Jaguars remain in the development status. The Type 00 likely won't start rolling off the production line before August 2026, and the second electric car will appear no earlier than the end of 2027.
The release of the electric version of the Velar is also postponed, and the battery-powered Defender could become a reality only by 2027.
The company does not hide the reasons for revising the terms. It is emphasized that the main focus is not to rush but to concentrate on quality and a well-thought-out response to market demands. JLR admits: "rushing is not advisable," especially when gasoline and hybrid versions remain in demand.
This approach cannot be called impulsive. Jaguar Land Rover is moving towards electrification slowly but strategically. Considering the instability in US demand and the uncertainty with import duties, a mass release of new models by 2025 would be a high-risk gamble. The time buffer allows the brand not only to refine the technical part but also to wait for the launch of its battery production in the UK.