Dodge says the new scent captures the spirit and attitude that made the Charger famous.
Dodge has expanded its lineup beyond cars and accessories with the introduction of a new men's fragrance called Charger. According to the automaker, the scent is designed to reflect the personality and emotions associated with its legendary muscle car.
The fragrance is built around base notes of cedar and patchouli, complemented by hints of sage and jasmine. Bergamot and citrus accents round out the composition, creating what Dodge describes as a blend of raw masculinity and refined power.
In the company's words, the scent is intended to be bold, uncompromising, and even a little provocative—qualities long associated with the Charger nameplate.
The fragrance comes in a 3.4-ounce (100-mL) bottle and is offered as part of Dodge's branded accessories collection. Pricing starts at $25, making it one of the most affordable ways for enthusiasts to bring a little Charger attitude into their daily routine.
While automakers have experimented with lifestyle products before, Dodge believes this latest addition delivers the essence of its iconic muscle car in a form that extends beyond the driver's seat.