SUVs and crossovers now account for roughly 61% of new-vehicle sales in the U.S., yet these five automakers continue to avoid the segment.
SUVs and crossovers have become one of the biggest sales drivers across the automotive industry. In the U.S., they accounted for about 60.9% of new-vehicle sales in 2025, making an SUV lineup increasingly difficult for automakers to ignore.
Even high-end sports-car and luxury brands have embraced the segment, using SUVs to expand their customer base and boost sales. A handful of smaller manufacturers, however, continue to focus almost exclusively on sports cars and hypercars, with no conventional SUV in their current plans.
Bugatti
Bugatti remains one of the most notable examples of an automaker that has stayed away from the SUV market.
Since the brand was revived under Volkswagen Group ownership, Bugatti has focused on ultra-expensive, extremely powerful hypercars while maintaining an intentionally exclusive lineup.
The idea of a more practical Bugatti has surfaced several times. Former CEO Stephan Winkelmann once acknowledged the possibility of a model with greater ground clearance and some off-road capability, although he avoided explicitly calling it an SUV.
Since Bugatti came under the control of Rimac, however, the company has shown little interest in pursuing an SUV. CEO Mate Rimac has instead focused on expanding production and reducing customer wait times.
Morgan
British automaker Morgan operates in a completely different world from mainstream manufacturers. The company builds cars in relatively small numbers, emphasizing hand craftsmanship, traditional styling and exclusivity rather than high-volume sales.
For 2026, Morgan's lineup consists of the Supersport, Plus Four and the unconventional three-wheeled Super 3. Company executives have repeatedly emphasized that limited production is an important part of Morgan's identity, and the automaker has no plans to scale up to mass-market volumes.
Morgan has not completely ruled out an SUV sometime in the distant future. But company officials have previously said that an SUV was not part of the brand's medium-term plans.
Pagani
Italian marque Pagani has also resisted the industry's SUV boom. The company specializes in highly exclusive hypercars known for V12 engines, extensive hand assembly and an extraordinary level of customization.
Founder Horacio Pagani has explained that the company pays close attention to what its customers want. According to Pagani, buyers have shown little interest in hybrid powertrains, let alone a fundamental change in the brand's philosophy to accommodate an SUV.
A Pagani SUV does not appear to be on the immediate horizon. The company already has its product plans mapped out for several years, although it has stopped short of permanently ruling out the possibility.
Koenigsegg
Swedish manufacturer Koenigsegg is best known for extreme hypercars that push the limits of power and speed. The four-seat Gemera demonstrated that the company is willing to experiment with different vehicle formats, but that does not necessarily mean an SUV is coming.
Founder Christian von Koenigsegg has repeatedly expressed skepticism about SUVs. He favors sports cars and has argued that the basic SUV formula makes it more difficult to create a truly sporting vehicle because of its size and weight.
That said, Koenigsegg has never been afraid to explore unusual ideas. At one point, the company considered a more off-road-oriented version of the Gemera, but a production SUV has yet to materialize.
Caterham
Another British automaker without an SUV is Caterham. The company has an extremely narrow focus, building lightweight sports cars in limited numbers for driving enthusiasts.
Much of Caterham's current development effort is focused on the electric Project V sports car. The company continues to test the vehicle and prepare it for production, making the development of an entirely new vehicle category such as an SUV seem unlikely for now.
Interestingly, Caterham has considered the idea before. In 2013, the company explored developing an SUV for the Asian market in partnership with Renault. The project ultimately never made it into production.
For now, these five brands remain exceptions to the industry's SUV-driven sales strategy. While larger automakers continue expanding their crossover and SUV lineups, these niche manufacturers are still betting that exclusivity, performance and distinctive sports-car design are enough to stand on their own.