Nissan resumed Canadian sales of three U.S.-built models, but tariffs keep supply below earlier levels.
The body-on-frame Nissan Frontier and two crossovers are back on Canadian dealer lots, but their return hardly marks a return to normal. Tariff pressure remains, and Nissan is keeping production allocations well below previous levels.
Nissan Canada has restored production allocation to 50–60 percent of pre-tariff levels, giving the three-model lineup limited room to return. During the third quarter of 2024, Nissan sold 1,868 Pathfinders in Canada. Two years later, combined sales of the Pathfinder, Murano, and Frontier reached 1,158 units.
The family-sized Pathfinder accounts for most of that volume. Nissan delivered 669 examples during the quarter. Frontier sales reached 209 units, while the Murano recorded 280 deliveries for the quarter ending September 30, 2026.
Those figures remain far below the levels seen before the tariffs, but Canadian shoppers once again have access to all three models.
That option disappeared for much of the previous year after Nissan stopped supplying Canadian-market versions of the Pathfinder, Murano, and Frontier in May 2025. All three models are built in the United States. The Pathfinder comes from Tennessee, while the Murano and Frontier are assembled in Mississippi.
According to Automotive News, Nissan North America resumed Canadian allocations in April 2026. The interruption was tied directly to Canada's 25 percent tariff on non-CUSMA-compliant automobiles imported from the United States.
Another 25 percent tariff applies to non-Canadian and non-Mexican content in qualifying CUSMA-compliant U.S. vehicles. That measure took effect in April 2025 and created another major cost problem for Nissan.
Ottawa established a remission framework offering relief to automakers that produce vehicles in Canada. Nissan, however, has no vehicle production facilities there.
That put Nissan in a difficult position: stop selling the three nameplates, pass the full tariff cost to buyers, or continue importing the vehicles while absorbing the financial impact.
Nissan Canada chose the third option.
Nissan Canada prez Steve Rhind clarified to Automotive News that both the company and its authorized dealer network accept slimmer margins while keeping inventories tighter, with production to be ramped up gradually.
The effect is visible in the vehicles' prices. Including delivery and other fees, the body-on-frame pickup now carries a CAD 59,402 price tag, compared with CAD 52,686 before the tariffs.
The Murano has risen from CAD 49,636 to CAD 58,796. The Pathfinder has increased from CAD 49,986 to CAD 58,302.
For buyers considering one of the three models, those price increases alter the value proposition more than any change to the vehicles themselves.
Nissan Canada is not forecasting a tariff rollback or committing to a production target beyond the current allocation. The three models may be back in Canada, but their return depends partly on Nissan Canada and its dealers accepting lower margins on every vehicle sold.