Despite concerns from many car enthusiasts that even Rolls-Royce might succumb to the industry race for ultra-luxurious, high-margin crossovers, the Cullinan model has become a true success story.
Even the highly respectable and restrained Rolls-Royce Cullinan Series II hasn't escaped the attention of the German atelier Keyvany. The new project Hayula II is yet another confirmation that even icons of luxury can serve as a platform for experiments on the edge of extravagance.
Initially, it seemed that the Cullinan, the brand's first SUV, would simply be an attempt by Rolls-Royce to keep up with fashion. However, things turned out differently: the model quickly gained the status of one of the most coveted luxury SUVs.
Since its debut in 2018, it has confidently captured market position. Built on the proprietary Architecture of Luxury platform, the Cullinan shares its architecture with the Ghost, Phantom VIII, and electric Spectre, making it not only comfortable but also technologically precise.
Under the hood is a classic 6.75-liter V12 with twin-turbocharging, typical for the brand. Even in the "regular" version, power reaches 563 horsepower, while the Black Badge version achieves 591 hp. The latest update, called Series II, brought subtle but noticeable changes.
Externally, there is a new design for the front with C-shaped LED daytime running lights, slightly gilded air intakes, and updated rear light graphics. The update allowed the Cullinan to maintain its relevance and position in the ultra-luxury SUV segment, despite increasing competition.
Interest in the model continues not only from clients but also from customizers. Among them is Keyvany, a German tuning atelier that has repeatedly surprised the car world with its provocative projects. Unlike the more famous Mansory, Keyvany acts with slightly less aggression, but this "slightly" is quite conditional.
Their fresh work, Hayula II, is apparently based on the Cullinan Black Badge and features visual aggression that is hard to ignore. The front received gray inserts, an aggressive grille texture, and a solid LED strip with decorative "wings." All this is complemented by bright orange accents, creating a visual contrast with other exterior elements.
Around the car are wheel arch extensions and new widebody-style side skirts. The wheel design echoes the form of Rotiform Aerowheels — visually adding dynamism and emphasizing the new body shape. The rear is just as rich: fake air intakes, two levels of spoilers, a large Formula 1-style diffuser, and double square exhaust tips on both sides. Instead of the traditional RR emblem, the body now bears the Keyvany "K" logo, done in their signature black and orange colors.
The interior is likely not without changes either, although it has not been publicly shown yet. Given that the car is prepared for the Exotic Cars showroom in Dubai, expecting modesty in trimming would be naive.
Whether one likes this approach is a matter of taste. But one thing is clear: even such a monument of luxury as the Cullinan Series II can be turned into an art object that elicits reactions of admiration and shock. And this might have been precisely Keyvany's goal.