BMW, Mercedes, and Volkswagen are still under pressure in the U.S.
The German Association of the Automotive Industry (VDA) welcomed the U.S. decision to lower tariffs on European car imports, applying the change retroactively to August 1. VDA president Hildegard Müller called the move an “important signal” from the Trump administration, showing a willingness to engage in constructive dialogue.
Still, industry leaders caution that even reduced tariffs remain a major obstacle for German manufacturers, including BMW, Mercedes-Benz, and Volkswagen. According to Müller, the European Union must keep pushing negotiations with Washington to further ease trade conditions and remove the remaining barriers.
The situation is further complicated by fierce competition from China and the rapid global shift toward electric vehicles, where maintaining resilient supply chains is critical. Europe risks losing ground if it fails to secure fair conditions for its automakers in the strategically important U.S. market.
For now, the U.S. move is seen more as a “tactical concession” than a lasting solution. It opens a window of opportunity for Europe, but long-term success will require a more comprehensive trade agreement. Without it, Germany’s auto industry could face an erosion of competitiveness in one of the world’s largest markets.
In short, while German carmakers welcome the progress, they are urging Brussels to intensify diplomatic efforts to safeguard access to the U.S. market — a market they see as vital to their future.