Volkswagen recently unveiled the new-generation Tiguan in Argentina — not just to showcase the refreshed crossover, but also to outline the brand’s future lineup strategy in Latin America.
Volkswagen’s launch of the new Tiguan in Argentina turned into more than just a debut event for the updated crossover — it was also a moment to discuss the future of the brand’s lineup across Latin America. At a meeting with dealers and executives, it became clear: the Tiguan will now be sourced exclusively from Mexico in a five-seat version powered by the 1.4 TSI engine. The seven-seat AllSpace and all-wheel-drive options are being discontinued. Executives admitted there won’t be a replacement for larger families in the region. While the U.S. market has the Atlas and Europe offers the Tayron, neither model is slated for Latin American sales.
The Taos was also on the agenda. Local production in Argentina has ended, and the crossover will now be imported from Mexico as well. The refreshed Taos is expected to hit the market once current stock sells out — possibly as soon as this fall. The redesign will bring a sharper look with new headlights, reworked taillights, updated bumpers and alloy wheels, plus a wider range of paint colors. In the U.S., for example, a bright green option is planned, while Brazil will stick to more subdued shades.
Attention also turned to the Amarok pickup, still the only Volkswagen model assembled at the Pacheco plant. Despite solid sales and a recent facelift, dealers noted that profitability remains an issue. A next-generation Amarok is in the works, co-developed with China’s SAIC and based on the Maxus Interstellar X. This new model will feature hybrid power and is scheduled to begin production in 2027.
In Brazil, the current Amarok is once again available in three trims, powered by a V6 turbodiesel with the Arla32 emissions-reduction system. It also adds new equipment options and a fresh Moonstone Gray paint finish.