For decades, the Toyota Corolla has been the world’s best-selling car — but now, Toyota wants you to want it.
The Toyota Corolla is the answer to a great trivia question: What’s the most popular car in the world?
Because while the Volkswagen Beetle lasted longer, the Ford Model T sold faster, and the Tesla Model Y and RAV4 have since taken the top sales spots, the Corolla remains a phenomenon. More than 50 million have been built.
And there’s a very good reason for that: it’s boring. The ham sandwich of the automotive world — practical, digestible, and completely forgettable.
Toyota sells about 10 million vehicles globally each year, and the Corolla is a massive part of that business. But the company knows it’s never been a car you desire. People buy it because it’s practical, inoffensive, and almost impossible to kill.
But what if the Corolla looked sharp and sleek — something between the latest Prius and a stealth jet? What if it had a completely reimagined, minimalist interior? Would that make the Corolla... cool?
That’s exactly what the new Toyota Corolla concept is asking. And it’s cool — a radical shift that hints at where Toyota plans to take its best-selling icon, even as it’s squeezed by crossovers, EVs, low-cost Chinese upstarts, and luxury brands moving downmarket.
Its pixelated LED lights echo the Hyundai Ioniq series. The wraparound rear light bar and darkened roof nod to the Lucid Air. Inside, there’s a playful teardrop-shaped Corolla gear selector, and the controls have been moved to panels flanking the steering wheel — meaning there’s no traditional dashboard at all. The interior is far too stylish for a taxi.
It’s easy to be skeptical of bold concepts promising a radical future, but this one seems worth taking seriously. Toyota says, “Regardless of the power source, Toyota’s vision is to create beautiful cars that everyone will want to own and drive.”
So, what are those power sources? How can the Corolla be something for everyone in a world of shifting rules, environmental regulations, and EV anxieties?
“Technological innovation provides flexibility,” Toyota explains, “allowing the Corolla concept to be a battery-electric vehicle (BEV), a plug-in hybrid (PHEV), a hybrid (HEV), or an internal combustion engine vehicle.” The company even hints that the gas version “could potentially run on carbon-neutral fuel.”
The goal is simple: to keep the Corolla a car the whole world will continue to buy in massive numbers.
Except, if it ends up looking this good — inside and out — Toyota might finally sell it to people who actually care what they drive, instead of those just looking for the four-wheeled equivalent of a dishwasher.