Ford is in danger, facing British fines for failing to meet electric vehicle sales targets.
Ford faces multimillion-pound fines in the UK due to poor sales of electric vans. As of 2025, the brand's share of 'green' transport in the light commercial vehicle segment was just 5.4%, whereas the law requires 16%. If the situation does not change, the car manufacturer will have to pay a significant sum for not complying with environmental regulations.
Ford's competitors are doing better: Volkswagen sold 19% of electric vehicles in its commercial segment, and Vauxhall 17%. Overall, 6,877 electric vans were sold in the UK over the year, accounting for 7.6% of the total market for vehicles up to 3.5 tonnes. However, the transition to electric vehicles is hampered by high prices, limited range, and insufficient government support.
The British authorities are trying to stimulate demand through Plug-in Van Grant subsidies and tax benefits, but the cost difference between diesel and electric Ford Transit is up to £10,000 ($13,500). Even the new Transit Custom failed to change the trend against the backdrop of active promotion by Flexis, Farizon, and Kia.
Experts believe that easing regulations could help automakers, but it will slow the transition to zero emissions. Ford finds itself in a difficult position: its electrification ambitions are clashing with market realities.