Enough Is Enough: Four Cars Owners Sell Almost Immediately After Buying

We all expect a new car to live up to the hype, but for some buyers, reality sets in fast.

December 17, 2025 at 6:12 PM / News

When people drive a brand-new car off the dealer lot, they usually expect it to be reliable, comfortable, and worth the money they just spent. In some cases, though, the experience doesn’t match those expectations. As a result, certain owners decide to cut their losses and sell the vehicle surprisingly soon after purchase.

A recent study looked at which vehicles Americans are most likely to part with shortly after buying them new. Here’s what stood out.

BMW 4 Series

Right after leaving the showroom, the 4 Series loses about 18% of its value. On top of that, roughly 4% of buyers end up selling the car within the first year of ownership.

BMW X3

The story is similar with the X3. Around 4% of owners get rid of it during the first year. The difference is depreciation: compared to the 4 Series, the X3 holds its value much better, dropping by only about 5%.

BMW 5 Series

Across the broader market, the average first-year resale rate sits at around 1.5%. For the 5 Series, however, that figure jumps to about 7%. For whatever reason, this model seems to fall short of what many American buyers expect.

BMW 3 Series

High maintenance costs and a steady stream of minor issues play a big role here. As a result, nearly 8% of buyers decide to sell their 3 Series within the first year.

Overall, the trend points toward premium vehicles being the most frequently resold shortly after purchase. Many buyers underestimate the ongoing costs that come with higher-end cars, and once those expenses become clear, some decide it’s better to move on.

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