The Rarest Porsche Color Will Cost Almost $30,000: An Interesting Option

Painting a car in an exclusive color is not only expensive but also time-consuming. A pleasant bonus - the shade will be named after the client.

June 7, 2025 at 6:05 PM / News

While most car manufacturers limit their offerings to a dozen basic shades, Porsche offers something more. In addition to the standard palette, there is an exclusive Paint to Sample (PTS) program, which includes two levels: regular PTS and the much rarer and more expensive Paint to Sample Plus (PTS+). The latter allows painting the car in an absolutely unique color — even in a shade of nail polish or a beer label from Bali.

The standard PTS includes 191 colors from the brand's extended archive, including the legendary Bahama Yellow and Irish Green. This choice will cost $14,190. The PTS+ option costs $31,070 and suits those who want their Porsche Taycan or 911 to be truly one-of-a-kind. These two models are available for painting under the PTS+ program because they are assembled at the Zuffenhausen plant, which has all the necessary equipment.

PTS+ — is not only expensive but also lengthy. Developing an individual shade takes an average of nine months. The process starts with submitting a sample, then Porsche specialists conduct research on the possibility of stable color reproduction under daylight and artificial lighting. If the color is approved, it is tested on a separate body. Only after successful tests does it make it to the assembly line and receive a name — often named after the client.

The regular PTS adds about three months to the car's waiting time. With PTS+ — consider it almost a year. But the result justifies the wait: no other Porsche owner will have a car of such a color since the created shade does not enter the general palette without a separate decision by the manufacturer.

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