Every car logo has a story to tell.
Every car carries a logo — each unique in its color, shape, and meaning. But a logo is more than just a brand identifier; it often hides a deeper story. At Auto30.com, we decided to uncover the meaning behind Subaru’s six-star emblem.
The Subaru logo isn’t just a clean, modern design dreamed up by a graphic artist — it’s a visual history lesson about how the automaker came to be.
The name Subaru is the Japanese word for “to unite.” That’s because in 1953, five companies joined forces to create Fuji Heavy Industries, which later became Subaru Corporation.
“This union is symbolized right on the badge: the five smaller stars represent the original companies, while the larger central star stands for Subaru itself.”
Few people notice it, but the stars on Subaru’s logo are arranged in a way that subtly forms the letter “S”, reflecting the first letter of the brand’s name.
The colors carry meaning too — blue represents trust and reliability, while the silver accents stand for quality and advanced engineering.
That’s the story behind the Subaru stars. Don’t forget to follow Auto30 and share your thoughts in the comments!