The American auto giant has released its annual report—and the numbers are sobering.
Ford’s latest financial report shows the company posted its largest losses since the 2008 financial crisis. A big reason? Ongoing struggles in its electric vehicle business.
That’s despite the fact that Ford generated a record $187.3 billion in revenue in 2025. According to CFO Sherry House, the company’s profits were driven largely by traditional internal combustion models—especially pickup trucks, SUVs, and commercial vehicles. Meanwhile, Ford’s EV division reported a $4.8 billion loss for the year.
Massive investments in developing new electric models and building dedicated production lines have yet to pay off. EV sales have come in well below expectations, while competition in the slowly growing segment continues to intensify. As a result, Ford has scaled back some of its electric vehicle plans, including pulling the plug on further expansion of the Ford F-150 Lightning program and delaying the launch of several new EV models.
Adding to the pressure were tariffs introduced in April 2025 under President Donald Trump, which increased costs for imported components. Ford estimates that the higher duties added roughly $2 billion in expenses.
Company executives say it will likely take at least three more years before Ford’s EV operations can break even.