Impreza and BRZ Lose Base Trims, Outback and Crosstrek See Price Hikes
Subaru has raised prices, and its 2026 models will be noticeably more expensive.
Subaru has unveiled its 2026 lineup, and most models now carry higher price tags compared to the previous year. The main reasons are rising logistics costs and revised trim structures. The Subaru Impreza has lost its entry-level version, with the lineup now starting at $27,790 for the Sport trim.
The Crosstrek adds a hybrid option producing 194 hp, starting at $28,415, while the dedicated Hybrid model begins at $35,415. The Forester holds steady at $31,445, but now offers the rugged Wilderness edition.
The BRZ coupe has also dropped its base trim: prices now start at $37,055, with the new Series.Yellow edition crossing the $40,000 mark. Following its redesign, the Outback jumps by more than $5,000, bringing its new starting price to $36,445.
The all-electric Solterra gets a 74.4 kWh battery and up to 288 miles of range, while maintaining its $39,945 base price. The most expensive model in the lineup is the three-row Ascent, starting at $42,245.
The price increases reflect Subaru’s strategy to push its brand further into the premium segment. The company is focusing on upgraded technology, hybrid and electric options, and better-equipped trims. That move elevates the brand, but also raises the question for buyers: which Subaru offers the best value in a market of rising prices?
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