Ford Breaks the Mold: A $30,000 Electric “Pickup” That Isn’t Really a Pickup
Ford is developing an all-new electric “pickup” with a fresh platform and a radical design.
Ford CEO Jim Farley has revealed that the company’s upcoming electric truck — expected to cost around $30,000 — will be a completely new kind of vehicle. Built on the Universal EV Platform, the model, according to Farley, “isn’t really a pickup in the traditional sense.”
The EV will feature a new body shape, a roomy interior larger than a Toyota RAV4’s, and a double cab. Ford is emphasizing advanced digital technology, promising a user interface “unlike anything on the market — even in China.” The vehicle will be rear-wheel-drive, very quick, and designed to be fun to drive.
The Universal EV Platform will also serve as the foundation for several future models. Production will use an innovative new process: the body will be made from three large cast sections, reducing the number of components by 20% and speeding up assembly at the Louisville plant by 40%.
Farley noted that no automaker has built EVs this way before, adding that Ford’s approach could “redefine what affordable electric vehicles can be.” The new model is expected to hit the market in 2027.
You may also be interested in the news:
Chinese Ferrari Gets a Price: Luxeed RX Now Available to Order in China
The new Luxeed RX crossover, developed by Chery and Huawei, is now open for orders in China.
Mahindra to Launch Toyota Hilux Rival at Half the Price With Ford Ranger-Inspired Interior
India’s Mahindra has unveiled a new midsize pickup that aims to challenge the Toyota Hilux with a much lower price and Ford Ranger-inspired interior.
FORD DEALERS LEARN PRICE OF NEW ENTRY-LEVEL SUV: IT WILL UNDERCUT EVENTHE MAVERICK
Ford's new SUV will be built in Mexico alongside the Bronco Sport and Maverick and is slated to debut in 2029. The brand also plans four more vehicles priced below $40,000 by 2030, including the Fathom electric pickup and hybrid Mustang Mach 4.
The Tiny Pickup From Tesla Veterans Just Out-Towed the Cybertruck
California startup Telo has spent three years quietly refining its compact electric pickup, the surprisingly capable MT1.
Ford Recalls More Than 676,000 SUVs Over Roof Rail and Second-Row Seat Defects
Ford is recalling more than 676,000 SUVs over roof rail covers and second-row seat switches that can create safety hazards.