U.S. Automakers Warn Trump: Tariffs on Factory Robots Could Drive Up Car Prices

In recent weeks, a new debate has taken shape across the U.S. auto industry: the Trump administration is weighing the possibility of imposing additional tariffs on industrial equipment and factory robots. Major automakers — including Ford, GM, Toyota, Honda, Mercedes, Kia, and others — have sharply criticized the idea, warning that such measures could make an already challenging market even tougher.

In a formal letter sent to the U.S. Department of Commerce, carmakers pointed out that roughly 40% of all robotics and industrial machinery in the country is used in automotive manufacturing. Modern vehicle production is deeply dependent on automation — robots handle everything from painting and welding to assembly and precision machining, boosting both productivity and quality.

Industry leaders argue that new tariffs would push up production costs, slow down assembly lines, and ultimately lead to fewer vehicles on the market and higher prices for consumers. Smaller suppliers, many of which are already under financial strain, would be hit particularly hard.

Automakers insist that if tariffs are implemented, there should be exemptions for machinery directly used in vehicle manufacturing. Without such protections, experts warn, the U.S. market could face another round of price hikes and job cuts — leaving consumers to shoulder even higher costs for new cars.

Opposition to Trump’s proposal isn’t limited to American companies. Governments in Canada, China, Japan, Switzerland, and the European Union have also voiced concern. Meanwhile, amid these ongoing disputes, the president announced a new 25% tariff on imported medium- and heavy-duty trucks — a move that drew mixed reactions from automakers. GM and Ford welcomed the decision, while Stellantis, which operates several plants in Mexico, was far less enthusiastic.