First Production Ferrari Luce Heads to Auction With $1 Million Estimate
The first production Ferrari Luce, finished through the brand's Tailor Made personalization program, is expected to fetch more than $1 million at auction.
The first production example of the all-electric Ferrari Luce will cross the auction block during RM Sotheby's Monterey sale in California this August.
Finished through Ferrari's exclusive Tailor Made personalization program, the one-of-one supercar features a unique Madreperla exterior paint developed specifically for the vehicle. Thanks to a custom pigment blend, the finish shifts between green and purple depending on the lighting and viewing angle.
Inside, the cabin is upholstered in premium Le Mans Metallic in Perla leather, color-matched to the exterior. The interior trim, wheels, brake calipers, and even the Ferrari badges with white backgrounds were created exclusively for this launch vehicle.
Auction estimates suggest the first production Ferrari Luce could sell for more than $1 million—nearly double the price Ferrari is expected to charge for the production model.
Proceeds from the sale are expected to be donated to charity.
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