Unexpected Evolution: The New Range Rover Logo is Mirrored
Range Rover updates its style and prepares for the release of its first electric vehicles. The company has a new logo and development strategy.
Range Rover has updated its visual identity and introduced a new minimalist logo in the form of a vertical double R. It will be used alongside the traditional script and Land Rover's green oval. The new symbol will be used in the premium segment — on trim elements, branded labels, events, and decorative solutions.
This is part of Jaguar Land Rover's global strategy, which has transitioned to the House of Brands concept. Within this framework, the brand distinguishes four independent sub-brands: Jaguar, Defender, Discovery, and Range Rover — each with its own positioning and marketing. Meanwhile, Land Rover remains the symbol of off-road capability and technological platform.
The first electric Range Rover will be released by the end of 2025, followed by Velar and Sport. The new logo will symbolize the brand's premium update while maintaining the recognizable DNA of the legendary off-road vehicles.
You may also be interested in the news:
Many Drivers Are Choosing Chinese Cars Over EVs: Why Jaecoo Outsold Lexus and Ford
Gas-powered Chinese crossovers are proving more popular in Europe than the aggressively promoted zero-emission vehicles — it all comes down to the balance between price and quality. Analysts weigh in on the current trends in the UK auto market.
Queen Elizabeth II’s Personal Range Rover Heads to Auction
The SUV once belonged to Queen Elizabeth II herself — and she was frequently seen behind its wheel.
The 5 Best SUVs of 2025: Worth Every Penny
These are vehicles built for mud, ruts, and long-distance travel — yet they still glide down the highway without tiring the driver or passengers.
Guinness Record: 123 mph in a British Shed on Wheels
A vintage British sports car has been transformed into the world’s fastest shed.
Toyota Built an 8-Foot Electric Car with a Solar Roof. Critics Are Confused
Backed by new funding from the U.K. government, Toyota is fast-tracking development of its FT-Me concept into a production-ready electric microcar.