Unexpected Evolution: The New Range Rover Logo is Mirrored
Range Rover updates its style and prepares for the release of its first electric vehicles. The company has a new logo and development strategy.
Range Rover has updated its visual identity and introduced a new minimalist logo in the form of a vertical double R. It will be used alongside the traditional script and Land Rover's green oval. The new symbol will be used in the premium segment — on trim elements, branded labels, events, and decorative solutions.
This is part of Jaguar Land Rover's global strategy, which has transitioned to the House of Brands concept. Within this framework, the brand distinguishes four independent sub-brands: Jaguar, Defender, Discovery, and Range Rover — each with its own positioning and marketing. Meanwhile, Land Rover remains the symbol of off-road capability and technological platform.
The first electric Range Rover will be released by the end of 2025, followed by Velar and Sport. The new logo will symbolize the brand's premium update while maintaining the recognizable DNA of the legendary off-road vehicles.
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