Audi to End U.S. Sales of A7 and S7 in 2026, Likely Due to Tariffs

Starting in 2026, Audi will discontinue the A7 and S7 in the American market, replacing them with a new version of the A6 TFSI sedan. The move is part of a global overhaul of the brand’s model naming system. The high-performance RS7 with its twin-turbo V8, however, will remain available in the U.S., according to Road & Track, citing official Audi representatives.

The decision reflects shrinking demand for sedans and liftbacks in the United States, where buyers increasingly favor SUVs and crossovers, making it less profitable for automakers to sustain traditional passenger-car lines. In 2024, Audi sold just 1,574 A7s nationwide—a modest figure for such a well-known brand. Interestingly, sales jumped 48% in the first half of this year, a surge analysts attribute to pre-tariff demand.

The RS7 will be the only A7-family model left in the lineup. Powered by a 4.0-liter twin-turbo V8 producing 845 horsepower and 850 Nm of torque, it ranks among the most powerful sedans in the world. Notably, Audi does not operate its own manufacturing plants in the U.S.