Insiders: Chrysler Arrow and Arrow Cross Could Be Rebadged Versions of Fiat's New Grizzly SUVs

It appears Chrysler's leadership is looking for ways to breathe new life into a brand that has steadily lost ground in recent years. Since production of the Chrysler 300 ended, the automaker's lineup has effectively been reduced to the Pacifica, leaving dealers without an entry in one of the industry's most important segments. That could soon change—not through an all-new vehicle program, but through a familiar badge-engineering strategy.

According to industry insiders, Stellantis has already shown two upcoming vehicles internally under the names Chrysler Arrow and Arrow Cross. Reports suggest neither model is being developed from scratch. Instead, both are expected to be based on recently unveiled Fiat crossovers known as the Grizzly and Grizzly Fastback, which could eventually reach the U.S. market wearing Chrysler badges.

The vehicles were reportedly displayed behind closed doors during Stellantis' Capital Markets Day event in Michigan on May 21. Sources claim the coupe-inspired Fiat Grizzly Fastback was presented as the Chrysler Arrow, while the more conventional Grizzly crossover appeared under the Arrow Cross name.

The names themselves aren't entirely surprising. Stellantis has repeatedly hinted at plans to revive Chrysler's product lineup and has publicly referenced both Arrow and Arrow Cross in the past.

Both crossovers are said to ride on Stellantis' Smart Car platform, which also underpins models such as the Citroën C3 Aircross, Opel Frontera, and Fiat Grande Panda. Measuring less than 177 inches in length, the vehicles would slot into the compact crossover segment, putting them in a similar size class to vehicles such as the Toyota C-HR.

For Chrysler, which is seeking to rebuild market share, compact crossovers represent a logical place to start. Stellantis is reportedly targeting a starting price below $30,000, a critical threshold in today's market.

Fiat has already confirmed that the Grizzly family will be offered with gasoline, mild-hybrid, and fully electric powertrains. While official specifications have yet to be released, industry observers expect the lineup to include Stellantis' familiar turbocharged 1.2-liter three-cylinder engine, including hybrid variants. It remains unclear which powertrain options would be offered in North America.

The distinction between the two body styles is straightforward. The standard Grizzly features a more upright, boxier design aimed at maximizing passenger and cargo space. The Fastback version trades some practicality for a sleeker roofline and a more lifestyle-oriented appearance.

Inside, the Fiat models are expected to offer a 12.3-inch infotainment display, a 10.25-inch digital instrument cluster, adaptive cruise control, automatic emergency braking with pedestrian and cyclist detection, and Level 2 driver-assistance technology. Whether every one of those features makes its way into the American-market Arrow and Arrow Cross remains to be seen, but significant cuts seem unlikely.

Production of the Fiat Grizzly lineup is currently scheduled to begin in the second half of 2026. If the reports prove accurate, Chrysler may finally be on its way back into one of the most competitive segments of the U.S. auto market.