Dodge Hornet crossover faces exit from market due to unlucky production choice

The 2026 Dodge Hornet crossover may not make it to production — at least, the American company is giving no clear information about its future. The model, originally developed to compete with the Toyota RAV4, now faces uncertainty due to tariffs imposed by the U.S. on vehicles assembled outside the country. As a result, the Hornet is already becoming more expensive than its rivals.

Production of the American-branded model was set up in Italy, at the same plant that builds the Alfa Romeo Tonale, with which the Hornet shares its platform. This makes the crossover subject to the new tariffs. But that’s not the only problem: the vehicle has struggled to gain traction with buyers. Last year, sales amounted to just around 20,500 units.

With higher prices driven by rising tariffs, the Hornet is expected to lose even more ground. Currently, Dodge has already imported all assembled units into the U.S., where the model is being sold at roughly $30,000. Once those vehicles are sold, the company may discontinue further development of the crossover.