Ford Slashes Prices on Bronco Raptor, With Discounts Up to $14,000

Ford is rolling out deep discounts on the 2024 Bronco Raptor, giving buyers a chance to save as much as $14,000. The promotion is designed to clear dealer lots of leftover models ahead of the 2025 Bronco Raptor launch, which will come in at $10,000 less than last year’s version.

The aggressive markdowns are tied to the hefty sticker price of the 2024 Bronco Raptor, which started at $90,035. Earlier this summer, Ford announced that the 2025 model would be priced at $79,995, making the outgoing model a tougher sell. With the current incentives, however, some 2024 Raptors can be had for as low as $73,000–$74,000—undercutting the brand-new version.

The discount program extends beyond the Raptor. Standard Bronco trims are being offered with $3,000 to $8,500 off, with the steepest savings available on the Badlands and Wildtrak editions. In Denver, shoppers can snag $9,000 off the hybrid Ford Escape. On top of that, Ford is offering extra perks for Toyota and Subaru owners who switch to the Blue Oval.