Morocco's Auto Ambition: Homegrown EV Maker Neo Motors Debuts the Dial-E

Moroccan automaker Neo Motors has taken the wraps off the Dial-E, the nation's first domestically produced electric vehicle. Designed and built entirely within Morocco, the compact car boasts a 93-mile range and carries a starting price of approximately $10,750. With an initial production capacity of 10,000 units per year, the company has its sights set on future exports to European and American markets.

The official unveiling in Rabat during the National Industry Day was more than just a product launch; it was heralded as a symbol of a new chapter for the country's industrial sector. Hailed as a point of national pride, the Dial-E is the first EV to be fully conceived and engineered within the Kingdom.

The company's current factory is set up to produce up to 10,000 cars annually, with plans for future expansion. With a starting price tag of around 100,000 dirhams (about $10,750), the Dial-E is positioned to be one of the most budget-friendly electric vehicles available. It can travel up to 150 kilometers (93 miles) on a single charge and has a top speed of 85 km/h (53 mph). A full charge for its battery takes roughly two hours.

Neo Motors has already secured the necessary European certifications, paving the way for exports to the EU and the United States. The company aims to source 55% of its components locally, a goal supported by the upcoming launch of its own battery production facility.

It is worth noting that the vehicle's design appears identical to the Eonyx M2, a model which is itself based on a Chinese electric microcar, the Sunshine EEC.