Genesis Reveals Secret Design Sketches: “Detroit 2030” Pickup and Unconventional Jet On Wheels MPV Surface Online

Automotive designers are known for exploring bold ideas beyond the constraints of series production, and Genesis has long embraced that creative freedom. The South Korean luxury brand has already shared some eye-catching concepts with the public—from the virtual X Racer Vision Gran Turismo created for Gran Turismo 7 to the dramatic Gran Berlinetta design study. As it turns out, those projects were only the tip of the iceberg.

Last week, previously unseen Genesis design sketches appeared on the Instagram fan page @theworldofgenesis. CarBuzz later уточнил that some of these materials were confirmed directly by Genesis representatives.

The most surprising idea: a Genesis pickup

The standout revelation is a conceptual Genesis pickup truck. In one sketch, it’s shown towing a futuristic travel trailer reminiscent of an Airstream. By size and positioning, the truck could potentially compete with luxury versions of full-size and electric pickups such as the GMC Sierra Denali, Ram 1500 Tungsten, Ford F-150 Limited, and Rivian R1T.

Several details stand out:

• Genesis’ signature shield-shaped grille and twin horizontal lighting elements look unexpectedly natural on a pickup body;

• The design proposes a retractable roof and an extended cargo bed;

• One sketch shows a front trunk with an upward-opening, cabinet-style door—strongly hinting at an all-electric powertrain.

An intriguing detail is the “Detroit 2030” lettering on a rotating panel just behind the rear wheel. This could suggest a potential debut early in the next decade and possibly U.S. production, likely aimed at avoiding the so-called “chicken tax.” That said, the luxury pickup segment is notoriously difficult: Lincoln and Cadillac have tested the waters without major success, while Mercedes-Benz pulled the plug on the X-Class after just four model years. Still, the Genesis concept clearly has style and presence.

Jet On Wheels and other concepts

Also featured in the leaked collection is the Genesis Jet On Wheels, a multipurpose vehicle that blurs the line between a crossover and a minivan. It’s an aerodynamic design study built around flowing forms: a smooth, rounded front end, a visor-like windshield, a sloping roofline, and a sharp Kamm-style tail. Large wheels pushed to the corners give it a confident stance, while subtle echoes of the classic Saab 900 and Renault Avantime can be spotted in the overall silhouette.

Another notable project is the JH Concept, a crossover that uses familiar Genesis design cues in an unusual layout. The grille sits low, similar to the GV60 EV, but here it stretches across the width of the body beneath the headlights, with softly rounded corners. The rear side windows reference the GV80, while the beltline trim appears to evolve ideas first introduced in the Genesis X concept.

Genesis has emphasized that these kinds of design studies belong to the earliest stages of development and are not intended to become production vehicles. Based on comments from brand representatives, that appears to be the case here. Still, Genesis continues to probe future directions—recent examples include the Magma G90 Wingback station wagon concept and the Magma GT supercar study.