U.S. Auto Market Hits Best Sales Since 2019: Toyota Leads, Audi Drops 16%

The U.S. auto market, long considered the world’s second-largest, posted its strongest performance since the pre-pandemic era in 2025. According to MarkLines, 16,390,701 new vehicles were sold across the country—up 2.6% from 15,976,559 in 2024. Industry sources note that this is the best annual result since 2019.

Brand Rankings:

Toyota held onto the top spot with 2,147,811 vehicles sold, also achieving the biggest gain among the top ten brands (+8.1%). Ford followed closely with 2,097,256 units, widening its lead over Chevrolet at 1,829,235. Honda claimed fourth place with a modest increase of +0.4% (1,297,144), while Subaru was the only top-ten brand to post a decline, down 3.6% to 643,591.

South Korean automakers made a notable impact: Hyundai surpassed 900,000 units for the first time, reaching 901,686 and overtaking Nissan (873,307), while Kia set its third consecutive annual record at 852,155. In the luxury segment, BMW maintained its lead and achieved the best U.S. sales in its history at 388,897 units. Audi, however, faced the steepest drop among the top 20 brands, falling 16.1% to 164,942.

Key Brand Highlights:

• Total market: 16,390,701 (+2.6% vs. 2024)

• Toyota: 2,147,811 (+8.1%)

• Ford: 2,097,256

• Chevrolet: 1,829,235

• Hyundai: 901,686

• Nissan: 873,307

• Kia: 852,155

• BMW: 388,897

• Audi: 164,942 (-16.1%)

Model Standouts:
The Ford F-Series remains the U.S. market’s phenomenon, with 801,525 units sold—nearly 5% of total sales and the top-selling vehicle for the 44th consecutive year. The Chevrolet Silverado followed at 577,434 units, over 220,000 behind the F-Series. Among passenger vehicles, the Toyota RAV4 led with 479,288 sales, maintaining nearly the same level as 2024.

Tesla Model Y stayed in the top ten but lost more than 20% of its buyers (317,800; -21.7%). The Toyota Camry was the only sedan in the top ten, selling 316,185 units, up from the previous year. Toyota’s Tacoma posted the biggest jump—274,638 units (+42%)—moving the pickup from 17th to 9th place. The Chevrolet Equinox benefited from a well-received new generation, rising 32% to 274,356 units and cracking the top ten.

An interesting shift occurred in compact cars: last year, the Toyota Corolla led, but in 2025 the Honda Civic (238,661) surpassed it by nearly 10,000 units. The Nissan Rogue, previously a top-ten model, became Nissan’s best-seller at 15th place. The Ford Maverick entered the top 25 for the first time since its launch, selling 155,051 units.

Top Model Sales 2025:

• Ford F-Series — 801,525 (No.1 for 44th year)

• Chevrolet Silverado — 577,434

• Toyota RAV4 — 479,288

• Tesla Model Y — 317,800 (-21.7%)

• Toyota Tacoma — 274,638 (+42%)

• Chevrolet Equinox — 274,356 (+32%)

• Ford Maverick — 155,051 (Top-25 debut)