GMC Unveils a Bronco and Wrangler Alternative: Meet the Hummer X Pickup

General Motors appears ready to remind its rivals what real competition looks like. Ever since the legendary Chevrolet K5 Blazer and GMC Jimmy disappeared from the market in the 1990s, the Detroit automaker has lacked a true competitor to the Jeep Wrangler and, more recently, the reborn Ford Bronco. Meanwhile, Ford sold a record 146,000 Broncos during 2025 alone.

For a while, it seemed GM was content to watch the battle from the sidelines. That assumption changed in Pasadena, California, where the company's rebuilt Advanced Design studio recently revealed the GMC Hummer X concept. Despite its name, this isn't another trim level of the Hummer EV. Instead, it's a modular off-road vehicle that reimagines the Wrangler and Bronco formula for the electric age.

The Hummer X clearly shares some DNA with its larger Hummer EV sibling. It features the same upright stance, sharp-edged styling, and wide track, but its footprint places it closer to the midsize segment. The SUV measures 188.2 inches long, making it just under 2 inches shorter than a four-door Jeep Wrangler. The pickup version stretches to 207.1 inches, roughly 11 inches shorter than the Jeep Gladiator.

Wheelbase measures 116.1 inches for the SUV and 130.7 inches for the pickup, while both models are just over 80 inches wide.

One of the Hummer X's most intriguing features is its adaptability. GM says it utilizes FLEX FAB manufacturing technology, which relies on 3D printing and low-volume production methods rather than traditional stamping. The roof panels and doors can be removed, while the fender flares are designed for quick removal. Inside, the cabin follows the same customizable philosophy, with digital displays arranged in sequence and user-configurable interfaces.

The hardware matches the vehicle's ambitious mission. The SUV rides on 37-inch Goodyear tires, while the pickup uses 35-inch rubber. Both feature beadlock-capable wheels measuring 18 and 22 inches, respectively. Underside protection has been reinforced, and Multimatic spool-valve dampers handle suspension duties.

Off-road specifications are equally impressive. The SUV boasts a 44-degree approach angle, a 46-degree departure angle, and a 30.8-degree breakover angle. Ground clearance stands at 13.2 inches. The pickup offers a 41.5-degree approach angle, a 29.7-degree departure angle, and a 24.9-degree breakover angle, along with 12.5 inches of ground clearance.

Like many modern EVs, the Hummer X benefits from instant electric torque delivery and a low center of gravity. GM has even envisioned an onboard drone capable of scouting trails ahead before drivers commit to a route.

For now, GM insists there are no plans for production. The Hummer X serves primarily as a test bed for future design ideas and emerging technologies. Still, with consumer demand for off-road vehicles remaining strong, General Motors may have a genuine opportunity to enter a segment that has been dominated by the Wrangler and Bronco in recent years.