Alpine Wants to “Build a Ferrari—Its Own Way”: What We Know About the Supercar Plan

Alpine hasn’t given up on the idea of a production supercar that would serve as a true halo model and cap off the brand’s expanding lineup. CEO Philippe Krief, who joined Alpine after a stint at Ferrari, has been refreshingly direct about the reasoning: a supercar isn’t just about headline speed. It’s about raising brand awareness, testing new technologies, and—ideally—making money. There is, however, an important caveat. Even if a small, focused team could develop such a car fairly quickly, Alpine as an organization isn’t quite ready yet, especially when it comes to the level of customer service and ownership experience supercar buyers expect.

For now, the role of rolling technology showcase falls to the Alpenglow concept. Alpine sees it as both a communication tool and an innovation lab. The ideas previewed there are meant to trickle down into production models as well. Future electric versions of the A110 and A310 will borrow design cues from Alpenglow, particularly up front, with the brand’s signature V-shaped nose and advanced lighting elements that have already been teased on the upcoming A390.

Under the skin, Alpine’s next-generation sports cars will be built around the lightweight, modular APP platform. Full electrification is the near-term priority, but APP is flexible enough to support hybrid setups too. Krief has previously hinted that a true supercar from Alpine wouldn’t be a pure EV. Instead, it could use a non-plug-in hybrid system paired with a V6, delivering “more power” without sacrificing the visceral driving character the brand wants to preserve.

In the meantime, the most realistic next move is a series of extreme, limited-run models that offer real engineering upgrades rather than cosmetic tweaks—projects in the spirit of the A110 R Ultime. These cars would be more expensive and appeal to a narrower audience, but they can boost Alpine’s credibility and help lift sales across the range. For the brand, it’s a way to prove that Alpine is serious about competing at the very top end of performance and craftsmanship.