A Familiar Honda Nameplate to Return in Japan as an EV Built on a Chinese Platform

Honda is reviving the Insight name, but in a completely new format. Instead of a hybrid sedan, the company will introduce an all-electric coupe-style crossover that is set to launch in Japan in 2026. The new model has no direct connection to previous generations of the Insight and is aimed squarely at expanding Honda’s electric vehicle lineup.

The new Honda Insight is based on the Honda e:NS2 electric crossover, which is already on sale in China through the Dongfeng Honda joint venture. For the Japanese market, the model will carry a different nameplate but will retain the same technical foundation and overall design.

In terms of size, the new Insight is significantly larger than the former sedan. It measures about 188.6 inches long, 72.4 inches wide, and 61.8 inches tall. The vehicle is longer than the Honda CR-V but lower overall, emphasizing its coupe-like profile. This positions it closer to the urban-focused EV segment, with a strong emphasis on styling and aerodynamics.

The expected price in Japan is between $36,000 and $39,000. With government incentives applied, the cost could drop to around $26,000. Pre-orders are expected to open in mid-March, with the official debut and start of sales scheduled for April. Initial production volumes will be limited.

Honda views the return of the Insight as a regional project. A launch in markets such as the United States is considered unlikely due to the model’s Chinese origins, market-specific factors, and certification requirements.