Mercedes-Benz Loses Its Design Chief: Gorden Wagener to Step Down After 28 Years

Mercedes-Benz has announced the departure of its longtime chief designer, Gorden Wagener. One of the key figures behind the brand’s modern look will step down in early 2026, bringing to a close nearly 28 years with the Stuttgart-based automaker. The decision was made by mutual agreement and marks the end of a defining chapter in Mercedes-Benz history.

Wagener joined Mercedes-Benz in 1997, at a time when the brand was still known for its conservative, traditional styling rooted firmly in classic values. Over the years, he worked his way up from exterior designer to head of global design, taking the reins in 2008 and later becoming Chief Design Officer in 2016. Under his leadership, Mercedes began reshaping its visual identity, aiming to appeal to younger buyers while adding more emotion and presence to its vehicles.

His name is inseparable from the “Sensual Purity” design philosophy, which has guided Mercedes-Benz styling for more than a decade. During his tenure, the brand’s most important models took shape, from the S-Class flagship sedan and the compact A-Class to performance icons like the AMG GT and the modern interpretation of the G-Class. Wagener also played a central role in defining the look of the EQ electric lineup, one of the company’s most talked-about initiatives in recent years.

Before joining Mercedes-Benz, Wagener worked within the Volkswagen Group, building a background that blended engineering discipline with a strong understanding of the mass market. That mix helps explain why Mercedes design under his watch became bolder and more expressive, yet never lost its premium identity. His work often sparked debate—especially during the rapid shift toward electrification—but those same choices helped Mercedes stand apart from its rivals.

Mercedes-Benz leadership praised Wagener’s impact, noting that he not only shaped the brand’s visual identity but also set its design direction for years to come. Beginning February 1, 2026, the role of chief designer will be taken over by Bastian Boudet, who previously led design at Mercedes-AMG. The company expects continuity in design DNA, along with a fresh stylistic evolution.

Wagener’s exit represents a significant milestone for Mercedes-Benz. Over nearly three decades, he became one of the most influential figures in global automotive design, and the aesthetic he helped define will remain closely associated with the brand long after his departure, regardless of what the next phase of its evolution brings.