After Two Years on the Market, the Roborock-Backed Polestones 01 Has Reached 20,000 Units

Roborock, best known for its robot vacuums and now the parent company behind the Polestones automotive brand, announced an important production milestone today: the 20,000th Polestones 01 has officially left the assembly line.

The figure reflects a company on the rise. Roborock says production efficiency has jumped 150% year-over-year, and monthly sales have increased for eleven straight months.

While China remains Polestones’ core market, the brand began global deliveries in January of last year, shipping 10,000 vehicles overseas within twelve months. As of November, the Middle East — including the UAE, Saudi Arabia, Qatar, and Kuwait — accounts for 70% of all Polestones sales.

The Polestones 01 commands a steep premium in the region. In Saudi Arabia, for instance, the model is priced at roughly 560,000 yuan — about $78,400 — nearly twice the cost of its domestic equivalent. According to Chinese outlet Leikeji, the Polestones 01 ranks among the top three luxury SUVs priced above 500,000 yuan (about $70,000) in the UAE, capturing over 15% of that segment from January through October. The vehicle has even joined Dubai’s police fleet as an official patrol car, alongside the well-known Land Rover Defender.

On October 18, Polestones Global introduced its flagship luxury SUV, the Adamas, in Abu Dhabi. The brand also unveiled the Adamas Royal Edition, aimed at Middle Eastern royal families, with an overseas price of 998,800 yuan — roughly $139,832.

When rival robot-vacuum maker Dreame revealed its own automotive ambitions earlier this year, it became clear Roborock wasn’t the first of its kind to venture into the car business.

Launched in August 2023, the Polestones 01 has reached just 20,000 units in two years — remarkably low output for a Chinese NEV-brand, underscoring how narrowly focused its market segment is.

In April, founder Chang Jing abruptly deleted all of his social-media accounts, sparking concerns about the brand’s future. Yet since March, Polestones has managed to sell more than a thousand vehicles each month. The numbers remain modest, but they do show steady performance — and a business that’s slowly but surely finding its footing.