Me yasa BMW XM Crossover bai samu karbuwa ba: dalilin faduwar samfurin

Shekarar da ta gabata ta kasance wani matakin ci gaba ga BMW a kasuwar motocin alfarma. Mai kerawa dan kasar Jamus ya ci gaba da rike matsayinsa na jagora, tare da sayar da fiye da motoci miliyan 2.2, duk da koma bayan sayarwar da ya fuskanta (-2.3%). Duk da haka, nasarar ta samu inuwa daga kasa da aka samu a motar hada-hadar XM – samfurin da ya zama «rauni» a jerin samfuran alamar.

Lambobi Masu Rikodi, amma Ba Don XM Ba

Kididdigar sayar da XM a zahiri na nuna ci gaba: an sayar da raka'a 7,813 a shekara (+15.8%). Sai dai wadannan lambobi sun dusashe idan aka kwatanta da sauran samfuran alamar. Har ma da Z4, wani rukunin mazurai wanda ke niyya ga masu sauraro na musamman, ya zarce sabon abu tare da tallace-tallace na motoci 10,482, duk da raguwar bukata da -4.3%.

Masu bincike sun jaddada: ba daidai ba ne a kwatanta Z4 da XM saboda bambancin farashin. Amma abin paradox shi ne cewa mazurai a cikin sashin kasuwa na musamman sun zarce jikin motar – wanda ke ci gaba da jagoranci a cikin jadawalin duniya. Wannan ya sanya shakka a kan daidaiton matsayin XM.

Kudurin Amurka, Wanda Bai Yi Nasara Ba

Babban fatan BMW ya danganta da kasuwar Amurka, inda XM ya fito a kaka ta 2022. Gaskiyar ta kasance mai tsanani: kawai motoci 1,974 (25% na tallace-tallace na duniya) sun sami masu siya a jihohin. Domin kwatanta – a Jamus, a cikin lokaci iri daya, an siyar da motocin lantarki na i7 guda 1,200, ko da yake samfurin ya fara bayan haka.

Zabi Marar Kyau Na BMW?

Labarin XM ya fara da wani abin mamaki. Farko injiniyoyi sun yi aiki a kan tsarin Vision M Next – magajin shahararren M1. Duk da haka, an rufe aikin, suna mai da hankali kan ƙirƙirar motar hada-hada ta hybrid tare da zane mai ban sha'awa.

An bi diddigin tattalin arziki: An gina XM ne akan dandamalin da ake da shi tare da amfani da sassan daga M5 na gaba, wanda ya rage kudaden. A bisa wannan ka'idar, an samar da sigogin musamman kamar 3.0 CSL (wanda aka samo asali daga M4 Coupe) da Skytop (da aka samo daga M8 Convertible).

Amma, gwargwadon kididdiga, masu sayayya ba su daraja soyayya ba. Masoyan alama suna sa ran juyin-juya-hali a cikin ruhin motocin wasanni na gargajiya, ba wani sabon motar hada-hada ba, ko da yake tare da cikawa ta hybrid.

Ƙananan buƙatu don XM na iya zama dalilin sake nazarin dabarun. A cikin kulawar nune-nunen motoci, ana jin jita-jita game da dawowar aikin kan motar wasanni-magajin M1. Yayin da yan Bavaria suka ci gaba da yanke shawarar: ci gaba da tallata «maras nasara na hybrid» ko kuma sanya hannun jari a cikin manyan haruffa kamar X5 da X7, waɗanda ke kawo riba mai dorewa a kowace shekara.