Why Black and White Cars Are Not the Best Choice

An interesting study on the car market has caught the attention of the Auto30 editorial team. Analysis data show that gray, black, and white cars remain the most popular among buyers. However, their prevalence plays against them: due to a large supply, they lose value more quickly. If you plan to sell a car in a few years, you should consider more vibrant shades — they retain their value better.

Why do neutral colors lose? Black, white, and silver look universal and never go out of style, which is why they are chosen more often. But precisely because of this, there are too many of them on the second-hand market, which lowers the price.

For example, in three years, a black car loses an average of 31.9% in value, while a white one loses 32.1%. Monetarily, this can mean a loss of more than $10,000 for premium models.

Brighter colors are more advantageous! Yes, but with caveats.

Yellow and orange cars depreciate more slowly — about 24% over the same period. Green and red also hold up well (26.3% and 29.8%, respectively). However, they are harder to sell: the demand for non-standard shades is lower, and the choice on the market is limited.

If you want to save money when reselling, you should consider unusual colors. But if a quick sale is more important — classic shades are still more reliable.